Apparently Slim Shady has passed.
Rapper Eminem has published an “obituary” for his alter ego in the Detroit Free Press .
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Read More The advertisement is a quarter page in the Detroit newspaper, with the header “OBITUARIES,” a headline that reads “Slim Shady Made Lasting Impressions” and a subhead of “Fans ‘Will Never Forget’ Controversial Rapper.”
It is accompanied by a photo of Eminem wearing overalls and a hockey mask that he frequently used on stage, the Free Press reported.
The ad is marked “ADVERTISEMENT” to separate it from normal coverage, since an agency purchased the space to promote Eminem’s new album, appropriately called “The Death of Slim Shady (Coup de Grace).”
Billboard reported that Eminem’s 12th studio album is expected to come out this summer and that the ad was a hint for its lead single.
Some speculated that “Will Never Forget” will be a single released soon, pointing out the quotation marks around that portion of the subhead.
Eminem through the years LOS ANGELES, CA - APRIL 13: Rapper Eminem performs onstage at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014 in Los Angeles, California. (Photo by Frederick M. Brown/Getty Images) (Frederick M. Brown/Getty Images)
Eminem through the years CHICAGO, IL - AUGUST 01: Eminem performs at Samsung Galaxy stage during 2014 Lollapalooza Day One at Grant Park on August 1, 2014 in Chicago, Illinois. (Photo by Theo Wargo/Getty Images) (Theo Wargo/Getty Images)
Eminem through the years DETROIT, MI - SEPTEMBER 10: Hip-hop artist Eminem takes the field for the coin toss prior to the game between the New York Jets and Detroit Lions at Ford Field on September 10, 2018 in Detroit, Michigan. (Photo by Joe Robbins/Getty Images) (Joe Robbins/Getty Images)
Eminem through the years LOS ANGELES, CA - FEBRUARY 13: Rappers Dr. Dre (L) and Eminem perform onstage during The 53rd Annual GRAMMY Awards held at Staples Center on February 13, 2011 in Los Angeles, California. (Photo by Kevin Winter/Getty Images) (Kevin Winter/Getty Images)
Eminem through the years LOS ANGELES, CA - JUNE 01: Rappers Jay-Z and Eminem perform together on-stage at the launch of 'DJ Hero' at the Wiltern Theatre on June 1, 2009 in Los Angeles, California. (Photo by Kristian Dowling/Getty Images) (Kristian Dowling/Getty Images)
Eminem through the years NEWARK, NEW JERSEY - AUGUST 28: Eminem performs onstage at the 2022 MTV VMAs at Prudential Center on August 28, 2022 in Newark, New Jersey. (Photo by Theo Wargo/Getty Images for MTV/Paramount Global) (Theo Wargo/Getty Images for MTV/Paramount G)
Eminem through the years CLEVELAND, OHIO - OCTOBER 30: LL Cool J and Eminem perform onstage during the 36th Annual Rock & Roll Hall Of Fame Induction Ceremony at Rocket Mortgage Fieldhouse on October 30, 2021 in Cleveland, Ohio. (Photo by Dimitrios Kambouris/Getty Images for The Rock and Roll Hall of Fame ) (Dimitrios Kambouris/Getty Images for The Rock and Ro)
Eminem through the years NEW YORK, NY - JULY 20: (L-R) Jake Gyllenhaal, Eminem, and Miguel Gomez attend the "Southpaw" New York Premiere at AMC Loews Lincoln Square on July 20, 2015 in New York City. (Photo by Dimitrios Kambouris/Getty Images) (Dimitrios Kambouris/Getty Images)
Eminem through the years HOLLYWOOD, CALIFORNIA - JANUARY 30: Eminem speaks during a ceremony honoring 50 Cent with a star on the Hollywood Walk of Fame on January 30, 2020 in Hollywood, California. (Photo by Leon Bennett/Getty Images) (Leon Bennett/Getty Images)